National Treasures #4: Advertisements of Song Dynasty: Jinan Blacksmith Liu's Bronze Printing Plate • 國寶故事4:宋朝的廣告:濟南劉家功夫針舖銅版
National Treasures #4: Advertisements of Song Dynasty: Jinan Blacksmith Liu's Bronze Printing Plate • 國寶故事4:宋朝的廣告:濟南劉家功夫針舖銅版
National Treasures #4: Advertisements of Song Dynasty: Jinan Blacksmith Liu's Bronze Printing Plate • 國寶故事4:宋朝的廣告:濟南劉家功夫針舖銅版
National Treasures #4: Advertisements of Song Dynasty: Jinan Blacksmith Liu's Bronze Printing Plate • 國寶故事4:宋朝的廣告:濟南劉家功夫針舖銅版
National Treasures #4: Advertisements of Song Dynasty: Jinan Blacksmith Liu's Bronze Printing Plate • 國寶故事4:宋朝的廣告:濟南劉家功夫針舖銅版
National Treasures #4: Advertisements of Song Dynasty: Jinan Blacksmith Liu's Bronze Printing Plate • 國寶故事4:宋朝的廣告:濟南劉家功夫針舖銅版
National Treasures #4: Advertisements of Song Dynasty: Jinan Blacksmith Liu's Bronze Printing Plate • 國寶故事4:宋朝的廣告:濟南劉家功夫針舖銅版
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National Treasures #4: Advertisements of Song Dynasty: Jinan Blacksmith Liu's Bronze Printing Plate • 國寶故事4:宋朝的廣告:濟南劉家功夫針舖銅版

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Jinan's Blacksmith, Liu Da (劉大), invented a printing press in Song dynasty and created one of the world's earliest "advertisements" with it!

During the Northern Song Dynasty, a blacksmith named Liu Da lived in Jinan. He was a skilled blacksmith who created really good needles, but sales were limited to those in the neighbouring villages.

His friends thought that if information about these excellent needles could spread far and wide, there would be a lot more sales!

So Liu Da got to work and carved a bronze printing plate that he used to print advertisements about his needles.

He then sent these along to passing merchants, and soon enough, the sales grew!

The National Treasures series is a set of books covering interesting historical events in Chinese history in kid-friendly picture book format. It highlights stories around the inventions, the culture, and the economy that is relatable in modern-day setting.

Softcover | 40 pages | 23 x 24cm